App promo videos that stop the scroll.
Hook-first vertical ads for iOS and Android apps — built for the feed, the launch and the moment someone decides to download.
Kerya · Vertical app ad · 0:30 Read the case study
From our workWhy app videos need a different playbook
The first second decides.
In a feed, a slow intro is a skipped ad. Every promo starts with a hook, never a logo.
Vertical is the default.
Apps are discovered on a phone held upright, so we compose for 9:16 from the first frame.
Sound is often off.
On-screen text and captions carry the message. Sound is the bonus, not the plan.
The anatomy of an app promo
The framework we start every script from — then shape around your product and your buyer.
- The hookA question, a surprise or a pain point in the very first second — like Kerya's “What are you waiting for?”
- The app in actionThe two or three moments that show what the app does.
- The benefitWhat changes for the user, in their own language.
- The call to downloadApp Store and Google Play badges, clearly placed at the end.
- Versions15 and 30 second cuts in 9:16 and 1:1 for each placement.
What you get
- Hook-first concept
- 15–30 second edits
- 9:16, 1:1 and 16:9 versions
- 3D & motion graphics
- Captions for silent autoplay
- 2 revision rounds
A 15-second vertical app ad starts at $1,600.
A 30-second ad is about $2,200. Extra language versions and more cutdowns are priced per item in the calculator, so you can plan a whole campaign.
Common questions.
Anything else? Message us — we reply within 24 hours, in writing.
Ask a questionWhat's the best length for an app ad?
15 seconds for most feed placements. 30 seconds works when the app needs a little more explaining — and it's worth having both to test.
Can you make versions in different languages?
Yes. Each extra language version includes a translated script, voiceover and captions, and it's priced per language in our calculator.
Which formats will we get?
Vertical 9:16 first, plus 1:1 and 16:9 when you need them, delivered in MP4 and MOV and ready to upload to your ad platforms.
How much does an app promo video cost?
From $1,600 for a 15-second vertical ad, and about $2,200 for 30 seconds. The pricing calculator shows add-ons like cutdowns and languages, and your fixed quote follows within 48 hours.
Ready when you are.
Send a two-minute brief. You'll get a reply within 24 hours and a fixed quote within 48 — no calls needed.