SaaS explainer videos that make software make sense.
A 60–90 second explainer that shows a first-time visitor what your product does, who it's for and why it matters — before they leave the page.
Kairos · SaaS brand explainer · 0:55 Read the case study
From our workWhy SaaS teams use explainer videos
Your homepage has seconds, not minutes.
Visitors decide quickly whether to stay. A short explainer does the job a wall of feature copy can't.
Software is hard to picture.
Dashboards, automations and integrations don't photograph well. Motion design shows what happens, step by step.
One asset, many jobs.
The same video works on your homepage, in sales emails, on demos, in investor decks and as ad cutdowns.
What makes a SaaS explainer work
The framework we start every script from — then shape around your product and your buyer.
- The hookThe problem your buyer recognises, in their words, in the first few seconds.
- The shiftWhat changes with your product — the idea, not the feature list.
- The productReal interface moments, simplified so they read at a glance.
- The proofWhy it's credible: outcomes, customers, or how it fits the tools they already use.
- The next stepOne clear action — start a trial, book a demo, or learn more.
What you get
- Messaging & script
- Storyboard & styleframes
- 2D, UI or 3D motion
- Voiceover & sound design
- 16:9 master plus 9:16 and 1:1 cuts
- 2 revision rounds
A 60-second SaaS explainer starts at $2,500.
Add a voiceover, cutdowns or a product demo — or take the Growth package ($5,900) for an explainer, a demo and three social cutdowns.
Common questions.
Anything else? Message us — we reply within 24 hours, in writing.
Ask a questionHow long should a SaaS explainer video be?
60–90 seconds for a homepage explainer. Shorter cuts (15–30 seconds) work best for ads, and longer walkthroughs (2 minutes or more) suit onboarding and detailed demos.
How much does a SaaS explainer video cost?
A 60-second explainer in clean 2D motion starts at $2,500. Style, length and add-ons change the price — the calculator on our pricing page shows exactly how, and your fixed quote follows your brief within 48 hours.
How long does production take?
Most explainers take 3–4 weeks. You approve the script and styleframes first, and the first animated draft arrives within 48 hours of concept sign-off.
Do we need to write the script?
No. We write it from a short written brief and your product. You approve it before any animation starts, so nothing surprises you later.
Can you show our actual product interface?
Yes. We rebuild key screens for motion so they're clean and readable, instead of using raw screen recordings.
Ready when you are.
Send a two-minute brief. You'll get a reply within 24 hours and a fixed quote within 48 — no calls needed.